The FBI is trying to bring new attention to the case of Asha Degree, a Shelby girl who disappeared after leaving her home on Valentine's Day 12 years ago.
The agency will use a combination of media publicity, digital billboards, online promotion and social media to generate new tips to find Asha, according to a release by the FBI.
A photo of Asha at 9, when she went missing, and an age-progressed photo of what she would look like as a 19-year-old will be featured on 14 digital billboards across the Charlotte area and will be sent out on FBI-controlled Facebook pages and Twitter feeds.
Asha’s case has riveted the Charlotte region for more than a decade. Her family last saw her asleep in her bedroom around 2:30 am. on Valentine's Day in 2000. An hour and a half later, she was seen by drivers walking along North Carolina Highway 18 in Shelby.
Her parents reported her missing by 6:30 am. More than a year later, her book bag was discovered buried along North Carolina 18 in Burke County.